"At Last! An Incredibly Powerful
New Way
To Get Massive Traffic to Your
Self-Defense Website"

Drive a Stampede of Pre-Qualified Visitors
To Your Website...Effortlessly!


From the desk of Lyman Yip
Belmont, California
Tuesday, 11:27 a.m.

Dear Self-Defense Business Owner,

Every day you miss capturing an Internet user doing a search for self-defense on the Internet, you are losing a potential sale!

Did You Know There Are Over
22 Million Pages for "Self-Defense" on the Internet?

Type in "self-defense" in Google and you'll find there are over 22,900,000 pages in its search results. Type the same phrase in Yahoo! and you'll find over 37,000,000 pages.

The Internet is still in its infancy. And the number of self-defense pages will just explode!

You'll be lucky if an Internet user will find your site within the first 2 to 3 pages of search results. They won't have the patience to sift through dozens of pages of search results.

You can spend hundreds, even thousands of dollars on Search Engine Optimization and Pay-Per-Click advertising. Dozens of hours on figuring out how to reach your target audience.

You have a business to run . . . students to teach . . . products and services to develop and sell . . . and a personal life. You should focus on the highest and best use of your time, which is running your business and enjoying your personal life.

How would you like to hand over traffic building to an expert, whose only business is to find your target audience and actively drive Internet users to your business . . . Automatically . . . 24 x 7.

It'll Cost Over $500 to Do Search Engine Optimization Yourself

Search Engine Optimization (SEO) can take a lot of time, effort, and expense. One hour with a good SEO consultant could easily cost you $250. That doesn't even include the time and cost of implementing his recommendations.

To do that, figure at least 5 hours of a webmaster's time at $50/hour for a total of $250, and several hours of your time to figure out geeky things like:

So far, we're talking easily a minimum of $500 at the outset. This is even before you see one additional trickle of traffic. Add in PPC ad fees and that number can easily be several hundred dollars additional per month.

Don't forget ongoing maintenance and adjustment of your strategy and tactics as the search engine and Internet landscape continually changes. Say a conservative 3 hours per month of your webmaster's time, or $150 per month!

Let's do the math for the first year:

SEO consultant for one hour at $250/hour $250
Initial setup with webmaster for 5 hours at $50/hour 250
11 months maintenance with webmaster at 3 hours per month and $50/hour 1,650
Grand Total $2,150

So the first year, it'll cost you $2,150 minimum to optimize your site to capture the elusive visitors. This doesn't even include additional costs like annual directory submission fees and PPC ad placement!

There's a dramatically cheaper way to get traffic to your website.

NOW! A Service Designed to Drive Traffic to Your Self-Defense Website

That's why I designed SelfDefenseResource.com from the ground up to meet the unique needs of your self-defense business.

It's a portal, or doorway, for visitors looking for self-defense information, products, and services. Pre-qualified visitors come, look for specific types of businesses in the various directories, and click to go to those business' websites.

I do the hard work of SEO and traffic building to get lots of visitors. When your target customer goes to SelfDefenseResource.com, they will find quality content as well as YOUR site listed. All they have to do is "click" . . . and "Voila" they are right there on YOUR site ready to buy.

The result? More business you wouldn't have gotten before. Customers you wouldn't have reached otherwise.

Why Other Directory Websites Are Useless

You are probably aware of websites that contain directories and listings of self-defense and martial arts websites. Some are free. But you get what you pay for.

They're ugly and disorganized websites. Listings of businesses in one category can number in the hundreds. You'll be lucky if a visitor can find your listing.

What to Look for in a Directory or Portal Website

Don't even think about putting your business in an Internet directory or portal unless it meets the following critical criteria:

Let's look at how SelfDefenseResource.com meets the above criteria:

Unsolicited Testimonials

Congratulations, Lyman! Your site both looks great and functions well. Excellent writing. Clear navigation. Clean design. Your careful preparation and planning has paid off.

- Chris Seraidaris, TriggerPoint Communications
Los Angeles, California


The site looks good - easy to read and informative. Should attract a lot of traffic.

- Wendy Byford, Your Entity Solution
Las Vegas, Nevada

Amazing Service That Gets You Traffic

A free Basic business listing on SelfDefenseResource.com for qualified self-defense businesses offers limited information and no clickable link to the business' website.

Upgrade to a Premium business listing to stand out from the rest in the directories. Several different "sponsorship" levels are available to accommodate different budget and marketing commitment levels. Premium sponsorship levels include:

In exchange for you recognizing the value of this incredible service and signing up now, you get valuable bonuses valued between $145 to $255 that will increase traffic to your website even further! Read on for more details.

5 Ways Increased Web Traffic Will Benefit You

A Premium business listing stands out from the rest in the directory so that you receive the following benefits:

Benefit #1: Reach new prospects that would not find your site through search engines.

Benefit #2: Sell to those prospects and increase revenues

Benefit #3: Increase brand awareness and recognition

Benefit #4: Increase search engine ranking without expensive and lengthy Search Engine Optimization consulting, strategies, and techniques

Benefit #5: Associate with a professionally-designed, attractive, well organized, and informative site to provide additional credibility and relevancy to visitors.

"Why Should I Trust You?"

I am committed to this business. Look, I've spent thousands of dollars and hundreds of hours to research and develop this website and business. I hired a professional webmaster to create the website. I researched hundreds of websites and read dozens of books and magazines. I spent money on consultants to review and critique my business plan. I've attended several Internet and marketing seminars and talked to different folks to make sure this service is rock-solid.

I wouldn't spend all this money, effort, time, and hard work to make a quick buck. This is a real business and I have a real desire to see you succeed. I'm going to work my butt off to make sure YOU receive more pre-qualified customers.

If you're still not convinced, I provide a triple-guarantee described below that truly makes this a no-risk offer.

Limited Number of Charter Sponsorships Available

To entice you to sign up immediately, I have only 132 Charter Sponsorships at special rates you can lock in for the first year. You'll be protected against price increases (which will happen) for the next 12 months. Not only that, you could get a bonus of extra free month(s) of service for signing up now.

I'm so confident this will be the premiere self-defense portal and directory website that you will be proud to be a part of, that I offer an iron-clad no-risk offer and triple-guarantee.

My Triple No-Risk Satisfaction Guarantee

I want you to be happy with my service. That's why I'm offering not one, not two, but THREE guarantees:

1. Standard Guarantee

If you are not satisfied in any way at any time, cancel your sponsorship. I'll refund any unused portion of fees you've paid, and change your listing immediately to the Basic level.

2. Extended Guarantee

If during the first 6 months you are not satisfied in any way, cancel your sponsorship and I'll refund all amounts you've paid up to that point. No questions asked.

3. Ultimate Guarantee

If during the first 12 months you do not find any value with your Premium listing and included products and services (e.g., marketing e-newsletter, rectangular site tile and newsletter ads, bonuses), write me a note explaining why and how you think the service can be improved, and I'll cheerfully refund all amounts you've paid.

Basically, you can cancel at any time within the first year and not pay a cent. As you can see, there literally is NO RISK. Sign up now!

"I'm Convinced. How Much Is This Going to Cost?"

Surprisingly, this service is cheap. My accountant thinks I'm crazy for having such low fees considering the value I'm giving and what I've invested. Your opportunities are:

There are no contracts to sign, no fine print, and you can cancel at any time. Simple and easy.

Prices Won't Stay This Low

I've seen other websites that offer paid directory listings. They cost even more and don't offer nearly the professionalism and value mine does. In fact, considering the competition, I could have charged at least double. But I've decided to keep my prices low so you can recoup your investment quickly.

But I can't keep my prices low forever, so I suggest enrolling today before I'm forced to raise my prices. Now is a good time to lock in these rates!

Early Action and Limited Bonuses Worth Up to $235

To make this offer a no-brainer for you, I'm offering the following early action and limited bonuses.

Early Action Bonus #1: All Setup Fees Waived -- $15 Value

The one-time setup bonus will be waived if you act now.

Early Action Bonus #2: Free Month(s) for Choosing Quarterly or Annual Billing -- $5 to $60 Value

Sign up for quarterly billing by June 30, and I'll give one month free for the first billing cycle.

Sign up for annual billing by June 30, and you get three months free.

Early Action Bonus #3: For the First 132 Who Enroll and Choose Quarterly or Annual Billing, I'll Double Your Free Months -- $5 to $60 Value

Be the first 132 to sign up by June 30, and I'll double your free months for the first billing period! Quarterly = 2 months free instead of one. Annually = 6 months free instead of 3 months!

Early Action Bonus #4: For the First 17 Who Enroll, 2 Months of Rectangular Ads -- $50 value

If you are also one of the first 17 to sign up, I'll give you 2 months of rectangular tile ads almost anywhere on my site.

Early Action Bonus #5: For the First 17 Who Enroll, 2 E-Newsletter Ads -- $50 value

If you are one of the first first 17 to sign up, I'll also give you 2 e-newsletter ad insertions, one per month. That's on top of the rectangular tile ad bonus!


That's a lot of bonuses! Let's say you decide on the Silver level with monthly billing and are one of the first 17 who sign up. That's $125 in bonuses, equivalent to 25 months of service at the going rate. If you sign up for Platinum with annual billing, you get $235 in bonuses, equivalent to over 11 months of service.

Bottom line: if you are one of the first 17, you can get bonuses with a real value of $125 to $235! Sign up NOW so you don't miss on any of the bonuses.

Bonus Newsletter to Help You Market Your Business

Increasing traffic to your business is essential. But you can't ignore other ways to market your business. That's why as a sponsor, you will receive an e-newsletter giving you tips, techniques, and special offers on how to more effectively market your business.

I subscribe to several marketing publications, read several marketing books, and am continually looking for new ways to more effectively market the website. You get the benefit of my research without having to do it yourself.

This Service Is Practically Free!

How do you measure value? Go beyond the one transaction that comes directly as a result of a visitor clicking to your site from mine.

You have to look at the lifetime customer value. This can well be in the hundreds or thousands of dollars in revenue. Also add any referrals from that one new customer, and you can see how this service can pay for itself several times over. Results you can take to the bank!

Only Qualified Businesses Accepted

You're ready to enroll. But I have to warn you. I won't accept everyone. That's because the theme of my website is self-defense. To make my website the most useful for visitors, and to give businesses like yours maximum value, my site needs to focus on those products, services, and websites that visitors are most likely looking for. And that's self-defense. Not martial arts. Not sport fighting.

If your business or organization is primarily traditional martial arts or sport fighting, we're probably not a good fit.

But if you focus on real-world, practical self-defense, you'll benefit from this service, and we are a good fit for each other.

You also must abide by good business practices. I reserve the right to cancel your sponsorship and remove your listing forever.

Why am I being so selective? Because I only want to associate with people who have their customers' satisfaction in mind. My reputation, as well as the other businesses on my site, is on the line. I think you'll agree that these requirements serve everyone.

OK, if you qualify and are ready to enroll, you must ACT NOW!

Limited Time Offer - Respond by June 30, 2006

I am eager to get the website off the ground and have a bunch of businesses upgrade to a Premium listing. Why? Because I am going to a prominent martial arts show in early July, and want to enroll other businesses. They'll more likely to enroll when they see others at the Silver, Gold, and Platinum sponsorship levels.

That's why I'm offering the bonuses for a limited time. And I WILL pull these offers on July 1, midnight Pacific Time.

Don't get left behind. Hurry and sign up now to boost traffic to your website, increase your revenue, and claim the bonuses valued up to $235!

I've shown you that a Premium listing is as risk-free as an offer can be. You and I both know that if you've read this far in the letter, you're seriously interested in improving your business income. All that's left to do now is to take action.

Enroll online here!

To Your Success,

Lyman Yip
Lyman Yip
SelfDefenseResource.com

P.S. Remember, you're competing alone with 22,900,000 other self-defense website pages out there. Instead of spending several hundreds of dollars per month to get more traffic doing it yourself, enroll now and spend less than 70¢ per day with my service.

P.P.S. I assume all the risk. You have nothing to lose and everything to gain, and you have a Triple No-Risk Satisfaction Guarantee.

P.P.P.S. Act now to avoid disappointment. I'm not kidding about the limited number of bonuses. Once they're gone, they're gone!